Company News, New Products

African Pride Launches Moisture Miracle Line

Formulations feature aloe plant, honey, red clay, Egyptian flax seed oil, baobab and more.

Moisture Miracle—new from African Pride—is an eight-piece “moisture plus” range all priced at $4.49 that was formulated to add moisture during every step of the washing and styling process to keep kinky, coily hair textures moisturized, healthy and manageable. It is available now in select Walmart locations and in beauty supply stores nationwide. In June 2018, it will be available at Dollar General. While typical product ranges focus on a single key ingredient, the Moisture Miracl...

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